The partnership highlights the critical importance given to customer loyalty by Thomas Cook India
This is a win-win for both asThomas Cook India gets access to PAYBACK’s large member base and PAYBACK members get a new travel partner to earn & redeem points
New Delhi, August 25th, 2020: PAYBACK India, the country’s largest multi-brand loyalty program, has further strengthened its presence in the travel industry with its partnership with Thomas Cook (India) Ltd., India’s leading integrated travel services company. This partnership aims to offer PAYBACK members an opportunity to enjoy rewards across all their domestic and international holidays booked with Thomas Cook India.
The partnership will give Thomas Cook India access to PAYBACK’s 100 million+ member base as well as enablethe members to earn and redeem points for all their holidays at Thomas Cook India. As an exclusive benefit, both existing PAYBACK members and Thomas Cook India’s customers who enroll into PAYBACK membership will be entitled to earn 8 PAYBACK points for every Rs. 100 spent on booking –holiday packages with Thomas Cook India.
Commenting on the association, Mr. Rijish Raghavan, Chief Operating Officer, PAYBACK India, said,“We are delighted to have a trusted travel brand like Thomas Cook India as our partner and with this, PAYBACK India further deepens its footprint in the travel industry. PAYBACK loyalty has always been about customer engagement, experience & rewards and in the post-Covid world, the essence of customer loyalty has only strengthened. Travel has been an important category for PAYBACK members and hence a relevant business vertical for us. This partnership will help further our objective of providing members another major avenue to accelerate accumulation of PAYBACK Points and give a seamless rewarding travel experience.”
Mr. Abraham Alapatt, President & Group Head - Marketing, Service Quality, Value Added Services & Innovation - Thomas Cook (India) Ltd. said, “In line with our Customer First strategy at Thomas Cook India, we aim at creating exceptional value and delivering consistent customer delight. And so, in a market cluttered with standalone loyalty offers, we are delighted to announce our partnership with PAYBACK India, the country’s largest multi-brand loyalty program - to benefit our customers by earning on every holiday booking and saving on the next; also empowering PAYBACK’s members with the advantage of redeeming their points across our range of attractive Thomas Cook India and International holidays!”
He added, “Thomas Cook India will also leverage PAYBACK India’s 100 million+ member base to further its strategy of customer acquisition and engagement for our Holidays business, as also towards cross-selling of our extensive portfolio including foreign exchange, visas and travel related services.”
Along with making travel a rewarding experience for its customers by offering PAYBACK points on every holiday booking, Thomas Cook India, will also enable its customers to earn points across PAYBACK’s wide range of in-store & online partners and redeem those points on booking their next holiday. Moreover, these points can also be redeemed for products or instant vouchers from leading brands on PAYBACK’s Voucher and Catalogue platform.
The partnership will go a long way in enhancing the travel offering for PAYBACK members. Moreover, with the holiday and festive season approaching, this will enable members to enjoy great deals on travel, earn points on their holiday bookings and redeem them for exciting rewards.
About PAYBACK India:
PAYBACK is India’s largest multi-brand loyalty program offering its 100 Million+ members multitude of benefits. It has over 100 partners including affiliate brands participating in the PAYBACK Network across categories, in-store as well as online, namely American Express, ICICI Bank, Big Bazaar, Central, HomeTown, Brand Factory, HPCL, Bookmyshow, Cleartrip, Amazon, Flipkart and many more. With such a varied portfolio of partners, PAYBACK Members can earn points on everyday shopping and redeem for attractive rewards of their preference.
PAYBACK India has been a recipient of numerous awards, including‘Best Use of Partnership in a Loyalty Program & Best Big Data Analytics Team of the Year – Loyalty Summit in 2019’, ‘North India Best Employer Award 2018’ conferred by World HRD Congress & CHRO, ‘Best Card Based Loyalty Program’, ‘Best Use of Partnership in a Loyalty Program’ & ‘Best Big Data Analytics Team of the Year’ at the Loyalty Summit in 2018 and many more.
For more information, please visitwww.payback.in
About Thomas Cook (India) Limited:
Set up in 1881, Thomas Cook (India) Ltd. (TCIL) is the leading integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Value Added Services, Visa and Passport services and E-Business. It operates leading B2C and B2B brands including Thomas Cook, SOTC, TCI, SITA, Asian Trails, Allied T Pro, Australian Tours Management, Desert Adventures, Luxe Asia, Kuoni Hong Kong, Sterling Holiday Resorts Limited, TC Forex, Distant Frontiers, TC Tours, TC Visa, Travel Circle International Limited, Ithaka, Digiphoto Entertainment Imaging (DEI), Private Safaris East & South Africa.
As one of the largest travel service provider networks headquartered in the Asia-Pacific region, The Thomas Cook India Group spans 25 countries across 5 continents, a team of over 8388 and a combined revenue in excess of Rs. 6948.3 Cr. (over $ 0.93 Bn.) for the financial year ended March 31, 2020.
TCIL has been felicitated with The Best Travel Agency – India at TTG Travel Awards 2019, The Best Outbound Tour Operator at the Times Travel Awards 2018 & 2019 and Leading Company with Cutting Edge Travel Innovation at the Times, Silver award for Asia's Best Integrated Report (First Time) category at the Asia Sustainability Reporting Awards,Best Risk Management-Framework & Systems at the India Risk Management Awards 2019; Best Cash Management Solution – India at the Asset Triple A Treasury, Trade, Supply Chain & Risk Management Awards 2018, Best Outbound Tour Operator at the SATTE awards 2019, Excellence in Domestic Tour Operations at the SATTE Awards 2018, The French Ambassador’s Award for Exemplary Achievements in Visa Issuance – 2015 to 2019 and the Condé Nast Traveller – Readers’ Travel Awards from 2011 to 2019.
CRISIL has reaffirmed the rating on debt programmes and bank facilities of Thomas Cook (India) Ltd at ‘CRISIL AA-/Negative on the long-term bank facilities of TCIL and CRISIL A1+ rating on the short-term bank facilities and short- term debt of the Company.
For more information, please visit www.thomascook.in
