Mumbai, August 18, 2021: GO FIRST (formerly known as GoAir) today announced a new sales and content distribution partnership with WorldTicket as its GDS sub hosting partner and Discover the World (DTW) as its sales distribution partner.
GO FIRST believes that the tripartite global distribution partnership will strengthen GO FIRST’s penetration in the international market and will enable the carrier to expand its inventory and services to over several countries.
WorldTicket and Discover the World are in sales partnership and the synergies between the two companies will assist GO FIRST to extend its global presence. GO FIRST believes that the partnership will help GO FIRST in attaining pre COVID-19 levels faster while bringing in incremental revenue and mature loads.
The agreement with WorldTicket will allow travel agents to book GO FIRST flights via their GDS. GO FIRST’s code will be visible in the GDS for the first time with the prefix of W2 acting as marketing carrier. This will include all routes up to 11 months of the booking date.
Speaking on the partnership, Mr Kaushik Khona, CEO, GO FIRST, said, “We are excited to partner with Discover The World and WorldTicket to strengthen our international presence. DTW and WorldTicket are globals leaders in global sales and distribution, and their combined expertise and reach will give impetus to our growth plans in the global market. We believe that the outsourcing of our global sales will open avenues for additional revenue streams while minimising risk. ”
GO FIRST believes that Discover the World, a leader in global sales and marketing representation, with its presence in the forefront , will help GO FIRST reach the travel companies, build market awareness and trust and drive growth.
Peer Winter, VP Commercial Business Development at WorldTicket commented, "We are absolutely thrilled to enter into this global distribution partnership with GO FIRST and Discover the World, who will be acting as dedicated sales partner in many countries. Global OTAs, TMCs as well as Business Travel chains will finally be able to book seats on GO FIRST’s flights via their preferred GDS, which will result in additional revenues and an optimized Load Factor for GO FIRST. By outsourcing their entire GDS distribution to WorldTicket/Flex Flight (W2), GO FIRST will be able to exploit new revenue streams resulting from global sales with a higher average revenue quality, without any risks and without any running costs. Moreover, GO FIRST will be able to use the same API integration to our "Air connection engine" platform in order to potentially benefit from other services offered by our group such as Virtual Interlining incl. Thru Bag. By partnering with Discover the World, W2 and GO FIRST will benefit from 100% targeted sales based on historic market KPI's, which will contribute to generating large volumes for GO FIRST resulting from GDS Sales via W2"
Aiden Walsh head of Airline Development for Discover the World, said, “We are so delighted to work alongside GO FIRST and WorldTicket to bring these excellent products and innovative approach to our trade partners. We will be introducing and educating agents and we see great opportunities to grow sales especially with TMC’s and Tour Operators who in the past would not of consider GO FIRST as they could not be booked via the GDS. With WorldTicket GDS distribution and GO FIRST’s excellent product offering, great value and on time performance, we see this as a winning combination for our trade partners.”
Discover the World will partner to offer Sales and Marketing to select markets.
GO FIRST believes that this partnership will facilitate its global expansion drive and further fortify its plans to leverage international sectors.
About GO FIRST:
Founded as GoAir, GO FIRST, which was recently rebranded from GO AIR, is the aviation foray of 285-year-old Wadia Group that comprises leading brands including 150-year-old Bombay Burmah, 140-year-old Bombay Dyeing, 102-year-old Britannia Ltd., 67-year-old National Peroxide Limited, a nine-year-old Bombay Realty.
Disclaimer: Go Airlines (India) Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, an initial public offering of its equity shares (the “Equity Shares”) and has filed a draft red herring prospectus (the “DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on the website of SEBI at www.sebi.gov.in and the respective websites of the Global Coordinators and Book Running Lead Managers at www.icicisecurities.com; www.online.citibank.co.in/rhtm/citigroupglobalscreen1.htm; www.morganstanley.com, respectively.
Any potential investor should note that investment in equity shares involves a high degree of risk. For details, potential investors should refer to the DRHP, including the section titled “Risk Factors”. Potential investors should not rely on the DRHP for any investment decision. These materials are not for publication or distribution, directly or indirectly, in or into the United States (including its territories and possessions, any state of the United States and the District of Columbia). These materials are not an offer of securities for sale into the United States, Canada or Japan. The securities referred to herein have not been and will not be registered under the U.S. Securities Act of 1933, as amended, and may not be offered or sold in the United States, except pursuant to an applicable exemption from registration. No public offering of securities is being made in the United States.
About Discover the World:
Discover the World has earned a reputation as an innovative global sales representation leader in the travel industry through a worldwide network of 85 offices in more than 60 countries. With a portfolio of over 100 clients utilizing its sales, marketing and business process outsourcing services, the work of Discover the World has a direct positive impact on the growth of our clients and trade industry partners every day.
