The Body
Shop ‑ the Original, Ethical and Activist British beauty brand,
announces their strategic affordability platform ‑ “Falling
for You” ‑ through which The Body Shop's top
selling essentials will now be available at a flat price of Rs.595 in India.
Spanning its top 12 SKUs in the brand's bestselling products in skincare and
haircare categories, this strategic price reduction has been undertaken keeping
in mind the post‑pandemic spending habits of consumers
and to strengthen its positioning as an affordable yet high quality, natural,
sustainable beauty brand. The new pricing strategy in India entails reduction
by 20‑50% on iconic favorites including its top selling
Tea Tree
and Vitamin E ranges amongst others.
The Body
Shop India's “Falling for You” range includes entry level, full size products
such as facial washes, 100% Vegan haircare and high performing skincare. This
includes Vitamin C Facial Wash, Tea Tree Skin Clearing Facial Wash, Moringa
Shine & Protection Shampoo and Conditioner, Tea Tree Purifying &
Balancing Shampoo and Conditioner, The Body Shop Ginger Anti Dandruff Shampoo
and Conditioner, Banana Truly Nourishing Shampoo and Conditioner, Shea Intense Repair
Shampoo and Conditioner. These will now be available at reduced prices in India
across all its brand stores as well as online on www.thebodyshop.in. Reacting
to the heightened post‑pandemic demand for affordable,
effective yet sustainable beauty care products, The Body Shop is looking to
support consumers' requirement for wellpriced daily essentials and need for
certifiably cleaner and greener products. This is aimed to recruit broadening
audience and provide for existing consumer essentials, including all genders and
age groups across the country. The brand is committed to customer‑first
approach to deliver
it's
trustworthy and efficient products at new reduced prices.
Vishal
Chaturvedi, The Body Shop India, said: “As our country and consumers
emerge from isolation and nstability over the last few years, we are listening
to their needs more closely than ever before. The pandemic has changed consumer
behavior radically and much of this change is likely to last. There is now a
sharp demand for high‑quality, efficacious daily care
products and strategic pricing is key to recruiting new consumers as well as
commanding the loyalty of our existing customer base. There has also been a
substantial rise in demand for more ethical, sustainably sourced products which
actively do good for our planet and this has always been an area of strength
for us. With our strategic price reduction in daily essentials like face washes
and hair care, we are putting forward our most sustainable, naturally efficient
products at their best prices yet.””.
The Body
Shop Vitamin E Facial Wash(250ml was 745 INR is now Available for 595 INR)
Vitamin E Gentle Facial Wash helps clean your
face, without drying it out, revealing skin that instead feels soft and
refreshed. The Body Shop Vitamin E Gentle Facial Wash is formulated with
Vitamin E and Raspberry Seed Oil so it's gentle enough to use at sun‑up as well
as sun‑down.
The Body
Shop Tea Tree Facial Wash (250ml was 745 INR is now Available for 595 INR)
This Tea Tree Skin Clearing Facial Wash
infused with potent tea tree oil, cleanses blemished skin with each use. It's
hard‑working and enriched with Community Fair Trade tea tree oil from
Kenya. And to top it off, The Body Shop's tea tree face wash has been a lengthy
trusted favorite for its ability to reveal more mattified, clearer looking skin.
The Body
Shop Vegan Certified Haircare (250ml was 745 INR is nowAvailable for 595 INR)
The Body Shop has five new and improved
haircare routines for all hair needs that includes Ginger, Banana, Tea Tree,
Moringa & Shea. From dry and flaky scalps to oily hair and scalps, from
frizzy to dry or dull hair, these new routines are all made with Vegan Silk
Protein, a 100% plant‑based protein, which cleverly
replicates the chemical structure of natural silk. The Body Shop's new haircare
bottles and tubs are made from 100% recycled plastic, including Community Fair Trade
recycled plastic collected off the streets of Bengaluru, India.
