Trichy, April18, 2021:SOTC Travel, a leading omnichannel
travel and tourism company, recently inaugurated its new franchise outletatThillai
Nagar. Having a strategic focus to tap into Trichy’s high potential market and expand
the company’s footprint in Tamil Nadu, the Company’s new outlet is located at
the heart of the city and also caters to the nearby city of Thanjavur.
Trichy features an
upcoming source market for SOTC Travel in Tamil Nadu and caters to thegrowing
demand from multigenerational families, millennial, couple, Gen S and business
owners. With the pandemic putting a halt on international travel, customers are
once again planning their long awaited holidays for the upcoming summer season.In
the new normal, customers are seeking guidance and reassurance of holiday
experts to navigate through the dynamic changes in travel and health protocols.
And hence to support and guide customers from Trichy, SOTC Travel’s expert
holiday planners will provide the much needed assistance to customers and help
plan the perfect holiday.
Additionally, to
strengthen customer confidence in travel, SOTC’s safety commitment, “TravShield” – with only vaccinated
staff and co-passengers among many other precautions, builds on its “Assured” travel safety protocols -
developed in association with Apollo Clinics.TravShield& Assured together,
ensure best in class safety and protection for travellers in the post Covid
era, covering every distribution, delivery and partner touch point in the
travel ecosystem.
SOTC Travel’s
internal survey highlights insightful travel trends from Trichy. A significant65%of
its customers are keen to take a summer holiday and to cater to the strong
pent-up demand, SOTC Travel has introduced an array of special offers like Buy
One Get One – Companion Free, air-inclusive holidays, The World is Open Holiday
Sale – Child stays free on Group Holidays;ready to book and customized
air-inclusive holidays with Air Arabia and Vistara Getaways. Customers are also
displaying growing interest for group holidays, eclectic stays, experiential
holidays, domestic cruises and biking trips. Catering to its vegetarian
customers, the Company has also introduced dedicated vegetarian tours to select
destinations in India.
Long haul
destinations driving demand from Trichy include Europe’s Switzerland, France,
Italy and Austria; United Kingdom, USA (for visa holding customers), Australia,
Mauritius, Turkey and Egypt; equally short haul favourites include Maldives,
Dubai - Abu Dhabi, Singapore, Thailand and Nepal. Domestic summer favourite
locales are Kashmir, Himachal Pradesh,Uttarakhandand the North East – the Seven
Sisters and Sikkim.
SOTC Travel’s new outlet offers end-to-end travel
solutions with an array of services, including: International & Domestic
Holidays (Group tours, Personalised Holidays, Cruises, etc.), Value Added
Services like Travel Insurance; Visa Services, etc.
Contact Details
SOTC Holiday World
C-141, 6th Cross East Street,
Near SBI,Thillai Nagar, Trichy – 620018
Mr. Daniel D’souza President & Country Head -
Holidays, SOTC Travel said, “Trichyis strongly emerging as a viable source
market for SOTC. Tamil Nadu contributes a significant 30% to our overall SOTC
holiday business and customers from Trichy have displayed over 2x growth in
demand since the pandemic. To inspire the discerning travellers of Trichytake
their much needed holiday, our new outlet in the heart of the city at Thillai
Nagarwas chosen to leverage its significant catchment across multigenerational
families, millennial, couple, Gen S and business owners.Our data indicates customers from Trichy prefer group holidays and so, we
have introduced a host of special offers and products that are dedicated to
cater to this market and its travellers.”
He added, “We are delighted to associate with Mr.Balaas
our franchise partner for our new outlet at Trichy. Being a travel enthusiast
and having an extensive network in the region,hewill assist SOTC to further
strengthen our presence in this growing market and thereby assist our customers
plan a perfect holiday. We extend a warm welcome to our customers and our
in-store experts look forward to co-curate and plan a memorable holiday for the
upcoming summers.”
About SOTC Travel:SOTC Travel Limited is a step-down subsidiary of Fairfax Financial
Holdings held through its Indian listed subsidiary, Thomas Cook (India) Limited
(TCIL). SOTC India is a leading omnichannel travel and tourism company active
across various travel segments including Leisure Travel, Incentive Travel and
Business Travel. SOTC was established in 1949. Since then, it has escorted
millions of travellers across the globe for more than 70 years to various
destinations around the world. A new age innovative holidaymaker, SOTC strives
to make holidays a priority for every Indian. ‘We are for holidays’ and we want
Indians to prioritize their holidays.
