ALOFT HOTELS BRINGS MUSIC MAKERSBACK TO THEIR ROOTS WITH THEFIRST-EVER “LIVE AT ALOFT HOTELSHOMECOMING TOUR” FEATURING TROYE SIVAN, BANKS, DERMOT KENNEDY, NJOMZA AND MALA RODRIGUEZ
Intimate Performances Will Be Accompanied ByInteractive Augmented Reality'GIF-ITI' Art Installation by Street Artist INSA&Money-Can't-Buy Experiences for Marriott Bonvoy Members
Bethesda, MD – August 13, 2019 –Some of the hottestnames in music will be returning to their hometowns for free live music performancesfor fans as part of the Live at Aloft Hotels Homecoming Tour.Aloft Hotels, Marriott International's brand for music lovers and music makers, and Universal Music Group & Brands (UMGB), the brand partnership division of Universal Music Group, have joined together for a special tour thanking the fans for helping to launch the careers of some of today's most talked-about artists.
With its long-standing live music program Live at Aloft Hotels, the Homecoming Tour is Aloft's way of continuing to support the artist community by taking musicians back to the locations that made them who they are today, as well as giving the fans that supported them from the beginning a chance to reconnect with their hometown headliners in an intimate setting.
Theglobal eight-stop Homecoming Tour will feature performances fromUMG artists atAloft's newest and most notable hotels located in some of the best music cities around the world, including:
“Being able to return home and connect with my fans in Australia is always a really special experience for me andbeing able to return to my hometown of Perth where my musical journey began is truly magical. I couldn't be more excited to be a part of Aloft's Homecoming Tour and share my music with the community that shaped meand with music-loving travelersstaying at Aloft,” said Troye Sivan.
“Through the global Live at Aloft Hotels music platform, every week up-and-coming artists are playing intimate,no cover, open-to-the-public, sets for their local communities,” said Toni Stoeckl, Global Brand Leader, Aloft Hotels and Vice President, Distinctive Select Brands for Marriott International. “As a travel brand, we want to bring breakout musical talent closer to their greatest fans by bringing them back to their hometowns. For our Marriott Bonvoy members, the Live at Aloft Hotels Homecoming Tour is going to be particularly special with once-in-a-lifetime experiences available through Marriott Bonvoy Moments, where they can bid points to get up close and personal with the artists.”
Merging Music,Design & Technology with 'GIF-ITI' Artist INSA
In addition to providing a platform for artists to showcase their talent, Aloft is also Marriott International's tech incubator brand, trialing innovative technology such as voice-activated rooms, Emoji room service and Botlr, the world's first robotic butler. Combining this love of music and technology, and to continue to give innovation a platform during the Homecoming Tour, Aloft has collaborated with British 'GIF-ITI' street artist INSA to provide an interactive art experience that puts a new spin on the tendency for fans to film concerts on their phones. INSA, who is often portrayed as “the next Banksy” thanks to his talent and heavilyguarded anonymity, will be creating anAR experience that evolves during the performers' sets. Embracing the inevitable sea of phones at concerts as a sign of our times, INSA will be creating a dynamic stage design for the Homecoming Tour that will animate via his custom app, rewarding guests with the ultimate phone viewing and recording experience as they hold up their device to the stage.
Exclusive merchfeaturing INSA's artwork will be gifted to guests attending the event to take home as a memento.
Not able to attend the global performances? No problem – INSA is also creating artwork on limited-edition key cards that will be distributed to every Aloft hotel around the world for guests to bring to life using the custom app. Fans will also be able to follow the journey of INSA's artwork creation on Aloft's Instagram.
Marriott Bonvoy Loyalty Perks & Exclusive Moments
As with allof Aloft's live music events, the performances are free and open to everyone, but the best way to get closer to the artists and music is by being a member of Marriott Bonvoy, the travel program that earlier this year replaced Marriott Rewards, Starwood Preferred Guest and The Ritz-Carlton Rewards. Special member benefits include:
“This Live at Aloft Hotels Homecoming Tour is bringing artists closer to their fans, with intimate concert venues andmoney-can't-buy exclusive Marriott Bonvoy Moments where artists can connect with fans in such an authentic and creative way,” said LJ Gutierrez, General Manager of Brand Partnerships, UMG.
“Since UMG and Marriott International first started working together in 2015, our collaboration has come to life through concerts showcasing UMG's premier talent at Marriott properties across the globe.”
How to Attend
Special Artist Rates, As the Hotel for Music Makers and Music Lovers
Aloft Hotels has been supporting emerging musical talent since its inception with its ongoing live music program Live At Aloft Hotels, which hosts live music performances from up-and-coming musicians in Aloft Hotels' W XYZ® Bars around the world every week.Aloft hotels are in thriving music destinations, welcoming touring musicians with special discounted artist rates, the opportunity to use the W XYZ® Bar as a performance space for free, and a musician's guide featuring everything from where to dine late-night after a gig, the best nearby affordable recording studio, where to purchase guitar strings and more to hit the right note for each stay.
About Aloft Hotels
With over 160 hotels now open in 25 countries and territories around the world, Aloft Hotels, part of Marriott International, Inc., delivers a fresh approach to the traditional staid hotel landscape. For the 'always on' next generation of traveller, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.comand follow along onFacebook, Twitter, and Instagram. Aloft is proud to participate in Marriott Bonvoy, the new name of Marriott's travel program replacing Marriott Rewards®, The Ritz- Carlton Rewards®, and Starwood Preferred Guest® (SPG). The program offers members an extraordinary portfolio of global brands, experiences on Marriott Bonvoy Moments and unparalleled benefits including earning points toward free hotel stays and nights toward Elite status recognition. To enrol for free or for more information about the program, visit MarriottBonvoy.marriott.com.
About Marriott International, Inc.
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,000 properties in 30 leading hotel brands spanning 131 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company now offers one travel program, Marriott Bonvoy™, replacing Marriott Rewards®, The Ritz-Carlton Rewards®, and Starwood Preferred Guest®(SPG). For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebookand @MarriottIntl on TwitterandInstagram.
About Universal Music Group
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi company. Find out more at: http://www.universalmusic.com.