Mumbai: June 5, 2019: A marriage is a new beginning, especially for the bride as she plunges into a new phase of her life tuning herself to a new atmosphere, fostering newer relationships, embarking on a fresh journey and adapting to multiple roles.
For a bride, there are several moments of mixed emotions happiness on one hand & awkwardness on the other. All these moments become her beautiful first memories of her new life; instances like her first morning in the house after her marriage or the first time she is introduced as someone's wife and not a girlfriend or even the moment when she calls her mother-in-law - ma for the first time. And the beauty of these firsts is that she does not see them coming. These unforgettable firsts mark a newer direction in her relationship with her new family, and moreover with herself.
#MyFirstEvara PGI India's new digital campaign that celebrates these rare firsts in a new bride's life. The campaign curates all of Platinum Evara's bestselling pieces for this campaign ranging from necklaces, earrings and bracelets with designs infused and reflective of these warm firsts. Inspired by global trends of “Sleek sophistication” and “Modern Glam”- the designs of each piece is an interplay of multiple string and fashion forward design elements like geometric shapes, delicate meshes, in trend tassels, multi-layered florals. The unique and classic designs of Platinum Evara balances modernity with traditional influences, which appeals to a woman's sense of fusion dressing and is the perfect companion for today's modern woman.
Availability: Available at leading authorized Platinum retailers across India.
Purity Assurance Program:
In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. has appointed Trust Ever Assurance Services LLP to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity mark of “Pt 950” stamped inside the piece. This also serves as an assurance of a 'buy back' programme.